Privacy Policy

At Florence AI, we prioritize your privacy and are dedicated to safeguarding any information we gather from or about you. This Privacy Policy outlines how we handle Personal Information collected when you use our website, applications, and services (collectively referred to as “Services”).  The management of that data is dictated by the agreements we have with our customers regarding access to and use of those services.

 

1. We gather various types of Personal Information related to you (“Personal Information”) in the following ways:

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* Information You Provide When Creating an Account: When you register for an account to access our Services, we collect details associated with your account. This includes your name, contact details, account credentials, payment card details, and transaction history (collectively, “Account Information”).

* User Content: As you interact with our Services, we collect Personal Information included in the inputs, file uploads, or feedback you provide (“Content”).

* Communication Information: When you communicate with us, we collect your name, contact information, and the details of any messages you send (“Communication Information”).

* Social Media Information: We maintain pages on various social media platforms such as Instagram, Facebook, Medium, Twitter, YouTube, and LinkedIn. If you engage with our social media pages, we collect Personal Information you choose to share with us, such as your contact details (“Social Information”). Additionally, the hosts of our social media pages may provide us with summarized data and analytics concerning our social media interactions.

* Other Information You Provide: We collect additional information that you may provide during participation in our events or surveys, or when you submit information to verify your identity (“Other Information You Provide”).

 

Personal Information Collected Automatically When You Use Our Services: As you navigate through, use, or interact with the Services, we gather specific data about your activities, referred to as “Technical Information”:

 

* Log Data: This includes information sent automatically by your browser or device when you use our Services, such as your Internet Protocol (IP) address, browser type and settings, the date and time of your request, and your interactions with our Services.

* Usage Data: We automatically collect details about how you use the Services, including the types of content you view or interact with, the features you utilize, the actions you take, as well as your time zone, country, access times and dates, user agent and version, type of computer or mobile device, and your network connection.

* Device Information: This encompasses the name of your device, operating system, device identifiers, and the browser you use. The specific information collected can vary depending on your device and its settings.

* Cookies: Cookies are used to operate, manage, and enhance your experience with our Services. A cookie is a small data file sent to your browser by a website you visit. You have the option to configure your browser to accept all cookies, reject all cookies, or alert you when a cookie is offered, allowing you to decide whether to accept it each time. Note that rejecting cookies may limit your ability to use certain parts or functions of a website. For more information on cookies, you can visit All About Cookies.

* Analytics: We employ various analytics tools that use cookies to help us understand how users engage with our Services, aiming to enhance your experience.

 

2. Uses of Personal Information We may use Personal Information for various purposes:

 

* To deliver, manage, maintain, and analyze our Services;

* To enhance our Services and conduct research;

* To communicate with you, including sending updates about our Services and upcoming events;

* To develop new programs and services;

* To deter fraud, criminal activities, or misuse of our Services, and to safeguard the security of our IT systems, architecture, and networks;

* To facilitate business transfers;

* To comply with legal requirements and processes, and to protect our rights, privacy, safety, or property, and that of our affiliates, you, or others.

 

Aggregated or De-Identified Information: We may aggregate or de-identify Personal Information so that it cannot be used to identify you, and we use such data to evaluate the effectiveness of our Services, to enhance and add features, conduct research, and for other related purposes. Occasionally, we may analyze the general behavior and characteristics of users of our Services and share aggregated statistics with third parties, publish such data, or make it publicly available. We collect aggregated information through our Services, cookies, and other methods outlined in this Privacy Policy. We manage and utilize de-identified data in an anonymous form and will not attempt to reidentify it unless legally required.

 

As mentioned, we may also use the content you provide to refine our Services, for instance, to train the Flora AI model.

 

3. Sharing of Personal Information Under certain circumstances, we may share your Personal Information with third parties without additional notice to you, unless legally required:

 

* Vendors and Service Providers: We may share Personal Information with third-party vendors and service providers that help us with our business operations, including hosting services, customer support, cloud services, email communication systems, web analytics, and other IT services. These parties are authorized to use Personal Information only as necessary to provide these services to us, following our directions.

* Business Transfers: In the event of a merger, reorganization, bankruptcy, receivership, or a transition of service to another provider (collectively referred to as a “Transaction”), your Personal Information may be disclosed during the due diligence process and transferred to a successor or affiliate as part of that Transaction along with other assets.

* Legal Requirements: We may disclose your Personal Information and any other information about your use of our Services to government authorities, industry peers, or other third parties if required by law or if we believe in good faith that such action is necessary to comply with legal obligations, to protect and defend our rights or property, we determine that there has been a violation of our terms, policies, or applicable laws, to prevent fraud or other illegal activities, to ensure the safety, security, and integrity of our products, employees, users, or the public, or to safeguard against legal liabilities.